Ever heard of Triple H? Not the wrestler. We are talking about:

Hero. Hub. Hygiene.

Sounds strange to those unfamiliar, but recently - these three words have been the strategic framework that gets results. Thank YouTube and Google for this strategy: it’s been used by many top brands and household names worldwide. Many marketers today are creating whole Youtube channels around this strategy.

What is Hero Hub Hygiene (HHH)?

It’s a guide for growing an audience on YouTube and its proven so effective that businesses are now applying it across all parts of their marketing strategy. It helps marketers close any gaps when planning current and future content.

Behind every amazing video content lies an equally amazing video production brief. Although fairly new to the game, the HADJI Studios team has had its fair share of the good, the bad , and the ugly. So when a production brief lands in our inbox that is inspiring, moving, and magnificent - know that we’re cranking up iTunes and popping water bottles tossing confetti in the air. The reality is that producing a video project is a big deal for brands and companies and we understand that. So we do our best to make the process as simple, painless, and ridiculously fun as possible, but what can’t do it entirely under our own creative expertise. A masterpiece is only as good as its plan. A detailed video production brief with clear objectives and a realistic budget get things headed in a winning direction.

So you production company delivered your video and it’s now in your hands. What now? An amazing, beautifully crafted video is only as good as the action it inspires in viewers. Without a good video distribution strategy, it won’t have as much viewers as it ought to. This guide will walk you through the steps to maximize your video and get it in front of the people who matter - from defining your target audience to choosing the platforms/channels to testing, optimizing, and managing everything you need to execute a successful distribution strategy.

Convincing customers about your services + products, or persuading employees to buy into corporate strategies is a big part of crafting a corporate narrative. But many of the videos we watch at this level are less than inspirational, many times getting lost in corporate buzzwords, slideshows, or other presentations that draw as uch excitement as watching paint dry. So how do we fix this? What makes a great story? How do you create a corporate video or advertisement that really connects with the audience? One big detail that can be easily overlooked is creating and understanding a story or narrative arc. It’s the structure of a story that describes the shape or change of the main course of the narrative.

This is dedicated to the video marketing novices. Time to level up.Ask the average marketer about their video marketing strategy and you probably will get a short-winded answer about consistent posting regularly (including videos) because “content is king”.Content alone is not king. Purposeful content is.No doubt, video is important - people are spending 1/3 of their time watching online video content. If you need more concrete statistics, check out Wyzowl’s Marketing Statistics 2022. The bottom line is that the power of video marketing can catapult your business to greater heights, IF there is a strategy and purpose behind it. Pretty pictures alone will not be effective, but pair a pretty picture with a clearly defined purpose, it’s potent.

BUYER PERSONA? WHAT IS IT? It’s A tool to identify and visualize your target audience.Buyer personas are meant to be fictional representations your ideal potential buyers. When done correctly, they can help you better understand what drives a customer purchase, how to communicate with them what barriers they might have along the way.