Convince Your Boss to Be Bold With Risk-Taking Corporate Video

To our marketing professionals, does this resonate?

You know you need a good corporate video, and you know bold is good. You know big ideas are essential, and that creativity is what can truly set you apart from your competition. And yet, it can be so hard to get management buy-in. The more traditional and conservative the company you work in, the more likely you are to have come across some pushback and skepticism. Skepticism towards new ways of working and a strong tendency to want to stick to the old ways. Because if it ain’t broke, why fix it?